Home Services · 14 cities
BrightPath Plumbing
Rebuilt local landing pages, restructured GBP categories, and launched a review velocity program.
+412%
Map Pack Impressions
+186%
Calls from GBP
9 mo
Engagement
Case Studies
Real Search Growth Results.
Examples of how strategic optimization helped businesses improve rankings, visibility, and lead generation.
Healthcare · Multi-location
Northline Dental Group
12-location GBP overhaul with per-location content clusters and localized schema.
3.1×
Booked Appointments
+96%
Organic Traffic
6 mo
Engagement
Legal · Regional
Harbor & Vale Law
Suburban dominance strategy targeting 22 municipalities with high-intent practice-area pages.
#1
in 22 Suburbs
+240%
Qualified Consults
9 mo
Engagement
Retail · Multi-location café
Copper Kettle Cafés
GBP optimization + AI search visibility across ChatGPT, Perplexity and Google AI Overviews.
+287%
Direction Requests
4.9★
Avg. Rating
5 mo
Engagement
Home Services · Franchise
Everline HVAC
Rolled out a scalable location-page template + review system across 34 franchise units.
+318%
Leads / Location
34
Units Live
12 mo
Engagement
Wellness · Local brand
Willow & Stone Studios
Positioned as the entity of record in AI answer engines for a boutique wellness niche.
1st
in ChatGPT + Perplexity
+142%
Bookings
4 mo
Engagement
Deep Dive
Anatomy of a search growth engagement.
Every engagement documented end-to-end: the industry, the challenge, the strategy, the exact implementation, and the measurable lift across traffic, leads and rankings.
Home Services · Multi-cityCase Study 01
BrightPath Plumbing
From invisible in the map pack to the default choice across 14 metro suburbs.
Timeline
9 months
Challenge
Ranking beyond page 2 for high-intent 'emergency plumber' queries, GBP suspended twice for category misuse, and near-zero review velocity across 14 locations.
Strategy
Rebuild location IA with dedicated city + service intersections, restructure GBP categories & services, and deploy a review-request automation tied to job completion.
Implementation
Localized schema, 42 net-new city landing pages, per-location GBP audits, weekly Google Posts cadence, and internal linking hub from the /service-areas parent cluster.
Before
- Map pack visibility only in 2 of 14 cities
- 18 reviews across all locations
- 3.1% GBP conversion rate
After
- Top-3 map pack in 12 of 14 cities
- 410+ verified reviews · 4.8★ avg.
- 9.4% GBP conversion rate
+412%
Traffic Growth
+186%
Lead Growth
12 keywords → Top 3
Ranking Improvements
Screenshots
Rank tracking, GBP insights & GSC snapshots available on request.
Results Timeline
- Wk 0Technical audit, GBP re-verification, tracking baseline.
- Mo 242 city+service landing pages shipped with localized schema.
- Mo 4Review velocity program live · +180 reviews in 60 days.
- Mo 9Top-3 in 12/14 markets · +186% booked calls.
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Book a Similar Engagement Healthcare · Multi-locationCase Study 02
Northline Dental Group
12 practices, one search system — from fragmented listings to a booking machine.
Timeline
6 months
Challenge
12 dental locations with inconsistent NAP data, duplicate GBP listings, and no per-location content — booking flow ranked below aggregators like Zocdoc.
Strategy
Consolidate GBP profiles, launch per-location content clusters, and outrank aggregators for '{service} near me' queries with locally-scoped E-E-A-T signals.
Implementation
Merged duplicate GBPs, deployed LocalBusiness + Dentist schema, produced 60 provider bios with real credentials, and rewrote 12 location pages with treatment-level FAQs.
Before
- 72 duplicate/unclaimed citations
- GBP appointment CTR 1.2%
- Ranked #4-#7 for money keywords
After
- Clean citation profile across 40+ directories
- GBP appointment CTR 5.6%
- #1-#2 for money keywords in 10 of 12 cities
+96%
Traffic Growth
3.1× bookings
Lead Growth
28 keywords → Top 3
Ranking Improvements
Screenshots
Rank tracking, GBP insights & GSC snapshots available on request.
Results Timeline
- Wk 2Citation audit + duplicate GBP consolidation.
- Mo 2Schema, provider E-E-A-T, and reviews program live.
- Mo 4Aggregator outranked in 8 of 12 markets.
- Mo 63.1× booked appointments quarter-over-quarter.
Want a similar outcome for Healthcare?
Book a Similar Engagement Retail · AI Search VisibilityCase Study 03
Copper Kettle Cafés
Becoming the entity of record in ChatGPT, Perplexity, and Google AI Overviews.
Timeline
5 months
Challenge
Loved locally but invisible in AI answer engines — ChatGPT and Perplexity recommended chains instead when users asked for 'best specialty coffee near me'.
Strategy
Entity-first optimization: canonical brand facts, structured data, cited third-party mentions, and answer-shaped content designed for AI retrieval and citation.
Implementation
Deployed Organization + LocalBusiness + Menu schema, seeded structured citations across niche directories, published expert content on brewing methods, and monitored AI mentions weekly.
Before
- 0 mentions in ChatGPT/Perplexity answers
- GBP direction requests flat YoY
- Chains ranked above brand in AI Overviews
After
- Cited as top recommendation in ChatGPT + Perplexity
- +287% GBP direction requests
- Featured in Google AI Overviews for 14 queries
+142%
Traffic Growth
+287% visits
Lead Growth
AI Answer #1
Ranking Improvements
Screenshots
Rank tracking, GBP insights & GSC snapshots available on request.
Results Timeline
- Wk 3Entity graph & schema deployment.
- Mo 2Third-party citation seeding across food + local media.
- Mo 4First ChatGPT + Perplexity brand citations tracked.
- Mo 5Featured in AI Overviews · +287% direction requests.
Want a similar outcome for Retail?
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